Marketing Coordinator
Company: DNA Genotek
Location: Ottawa, ON
DNA Genotek, a subsidiary of OraSure Technologies, is a rapidly growing biotech company that has become the recognized world leader in DNA collection products.  Our success is based on the strong relationships we've built with our customers and the exceptional talent of our employees.  We pride ourselves on offering a fun, positive and high performance environment that supports the continued growth and development of all employees.  We hope you are interested in joining our team as we are currently in search of a Marketing Coordinator.
In this role you will be responsible for assisting in the execution of marketing campaigns across all target segments. You will assist the Marketing Leadership team in all marketing activities including market research, targeted email and direct mail campaign execution and metrics to evaluate conversion performance in generating qualified sales leads.
Additionally you will:
    Ensure adherence to process and brand guidelines in all messaging
    Track and define metrics for various programs that support sales and marketing initiatives
    Be the subject matter expert to communicate campaign status to internal stakeholders
    Assist in the development of marketing materials
    Create case studies, blogs and other marketing content to be used in marketing campaigns
    Assist with customer loyalty initiatives
    Develop, build and execute surveys and marketing programs
Education Required:
    Minimum Bachelor of Commerce degree specialized in Marketing or equivalent combination of relevant job experience and training.
Experience and Other Requirements:
    Minimum two (2) years experience in marketing or product management or other relevant job related experience
    Proficiency in MS Office applications
    Customer Relationship Management (CRM) tool proficiency
    Email marketing tool experience preferred (e.g. Click Dimensions, Sales Fusion, Constant Contact)
    Experience conducting nurture/drip marketing campaigns
    Excellent written and verbal communication skills
    A strong attention to detail, demonstrated creativity and a sense of ownership for projects

TO APPLY: Please forward your resume to: careers@dnagenotek.com