Content Marketing Manager
Vidyard is looking for an incredible Content Marketer that is super creative, loves to write, and takes pride in producing original content that audiences want to read and share.
As a key member of Vidyard’s Content Marketing and Creative Design team, you will play a critical role in our efforts to deliver impactful thought leadership content and to inspire online audiences with engaging, informative, and often humorous content on the topics of video marketing and demand generation.
Using a diverse set of skills, you will plan and deliver content for our blog and newsletters as well as contributed articles, eBooks, guides, video scripts, website copy and other marketing communications. You will not only produce amazing content, you will help to define the content marketing strategy, generate new ideas for content assets and marketing campaigns, and manage projects end-to-end.
As our content marketing manager, you will:
• Identify, produce and scale compelling content that will address every stage of the buying process for our range of customers
• Work collaboratively with Sales and Marketing to stay on top of key customer needs, conversations and content demands and best practices
• Drive content for the Vidyard blog, creating and managing an editorial calendar that aligns with business objectives
• Manage internal and external stakeholders to build diverse content and make our blog the most valuable in the industry
• Create various forms of content to drive lead generation, demonstrate thought leadership and build our audience
• Provide outstanding, engaging and response-driving copy for our website and email marketing programs that also supports our brand
• Understand and apply the principles of SEO to maximize impact of our blog, website and other content marketing efforts.
• Work collaboratively with our SEO, Social, Communications and Sales groups in the development of the editorial calendar, content creation priorities and the ongoing evaluation and optimization of program and content effectiveness
• Embrace Vidyard’s fun and informal tone to make people laugh through the power of storytelling
To be an effective team member, you will:
• Have a history of translating creative ideas into successful content marketing implementations across multiple platforms that pack an ROI punch
• Achieve our goal to lead best practices in video content marketing. You’re the kind of person who will relish taking us to these new heights
• Have 3+ years of experience in content marketing, at least some in B2B, and you’re super passionate about it
• Display flexibility, resourcefulness and strong organizational skills to help us prioritize and deliver on the most needle-moving opportunities in our fast-paced environment
• Be an outstanding writer and story teller with the ability and confidence to generate new creative ideas and write comedic video scripts
You will be a successful Vidyardian if you share our passion and are looking for the following:
• Growth – Working alongside highly skilled individuals, you have the opportunity to make this position your own by generating and managing your own projects and watching your deliverables make a significant impact
• Flexibility – Set your own work schedule around our core hours of 10 a.m. – 3 p.m.
• Awesome Co-Workers – 5/5 Vidyardians agree our people are amazing
• Fun – Nerf guns, foosball, mini-putt, TF2 nights, go karts and the list goes on…
• Consumables – Free daily-catered lunches, snacks and all the tea, coffee, hot chocolate and pop you could desire
• Money – Competitive pay and benefits
Vidyard is the world’s leading video marketing platform and we’re passionate about helping companies grow their business with video. Our fun, dynamic, fast-paced environment is where the magic happens, as we build the category, push our service to new levels and support our awesome customers.
To apply, you will:
• Include your cover letter and resume
• Include any links to your blog, twitter, etc. where we can learn more about your thoughts on technology
We thank all applicants for their interest in Vidyard. Only applicants selected for an interview will be contacted.
Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify the Human Resources Manager.
Company: Vidyard
Location: Kitchener, Ontario, Canada

Contact: erin@vidyard.com