Marketing Coordinator, Henselite Pty Ltd., Fairfield, Melbourne VIC. Marketing Assistants/Coordinators (Marketing & Communications). Part time. $30-$45 per hour.

About Us: At Henselite, we have been manufacturing and selling lawn bowls for over 100 years. We are a passionate sports brand committed to providing the highest quality products to lawn bowlers all over the world. Our products are designed to enhance performance, promote an active lifestyle, and build a community around the love of bowls. We’re looking for a talented marketing coordinator to join our team and help elevate our brand.

Job Overview: The Marketing Coordinator will be a key member of the marketing team, assisting in the execution of marketing campaigns and strategies that drive brand awareness, engagement, and sales. This role will involve collaborating with cross-functional teams, managing timelines, and supporting digital and traditional marketing efforts. The ideal candidate will have an understanding and passion for the sports industry, a creative mindset, and strong organizational and communication skills.

Key Responsibilities: Campaign Coordination: Assist in the planning, development, and execution of marketing campaigns across digital, print, and event channels. Help ensure campaigns are executed on time and within budget. Content Creation & Management: Support the creation of content for social media, email marketing, websites, and promotional materials. Ensure brand consistency and messaging across all platforms.

Social Media & Community Engagement: Manage social media content calendars, engage with followers, and track the performance of posts across all platforms. Help grow the brand’s online presence and foster a loyal community.

Paid social media campaigns: assist in the creation, implementation, and optimization of paid social media campaigns across social media platforms. Analyze campaign performance and suggest improvements to ensure the best return on investment.

Event Planning & Execution: Coordinate logistics for sponsored events, activations, and brand partnerships. Support the team with planning, staffing, and post-event analysis to ensure successful execution.

Collateral Coordination: Coordinate the creation, production, and distribution of marketing collateral, including printed flyers, catalogues, and point of sale materials, ensuring they align with brand guidelines and campaign objectives.

Market Research & Analysis: Conduct research on industry trends, competitor activities, and consumer behaviour. Provide insights that help shape marketing strategies and initiatives.

Collaboration: Work closely with the production, distribution, and sales teams to ensure marketing strategies align with company goals and product launches.

Administrative Support: assist with budget tracking, invoice processing, and other administrative tasks as needed.

Requirements: Bachelor’s degree in marketing, communications, sports management, or a related field. 1-2 years of experience in marketing, preferably in the sports or lifestyle industry. Strong understanding and experience using social media platforms including Facebook, Instagram, and TikTok, as well as email databases and digital marketing strategies. Experience managing paid social media campaigns, including budget management and performance analysis, is a plus. Excellent written and verbal communication skills. Creative thinker with strong attention to detail and an eye for design. Ability to work under pressure, manage multiple projects, and meet deadlines. Proficient in Microsoft Office Suite and Adobe Creative Suite (preferred). A passion for sports and an understanding of the target audience's interests and needs. Experience with event planning and project management is a plus. Previous experience coordinating printed collateral such as flyers, catalogues, and POS materials is preferred. Please note that this is a part-time position (0.6 FTE).

NOTE: Never make payment to any employer, person, company, contractor or agency to get hired for a Job.

Email your resume and cover letter to peter@henselite.com.au