Create, drive and execute the strategy for all business entities across multiple digital channels, SEM, Paid SM, advertising, email, etc.
Report and analyze results regularly, using this learning to improve overall campaign performance
Aid in strategizing online creative concepts – copy, banners, and other media opportunities
Successfully implement brand strategy across digital touchpoints with a focus on engaging and activating the target audiences through the creation of assets, ideas, and UX. Monitor and report on digital performance for all campaigns and tactics
Work with the team to update the website and digital media content, newsletters and responsible for creating a digital calendar for business units
Take a leading role in content strategy and creation.
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Posted: 24-04-2014 Location: Cape Town,Western Cape,South Africa