Digital Marketing Executive

Job Description: MACON UNIVERSAL is looking for Digital Marketing Executive. Candidate must be based in UAE with profound experience in digital marketing roles. Preference will be given to candidate who has experienced in handling multiple accounts for agency in the past.

The Digital Marketing Executive will develop, implement, track and optimize digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities: Planning digital marketing campaigns, including Web, SEO/SEM, SMM and Email Campaigns. Run digital campaigns (paid and organic). Design, build and maintain social media presence across all digital channels for accounts. Develop, write and publish content for websites and social channels. Ensure Community management (Facebook, LinkedIn, Instagram and YouTube). Report on the performance of digital marketing activities and compare the results against Key Performance Indicators and ROI. Strong knowledge of Google Analytics skills and generating reports. Create email blast campaigns to target key customers. Use advanced metrics to measure the success of a marketing campaign. Proficiency in WordPress and MySQL, for design, build and managing website contents. Experience in landing page design and development. Tracking customer digital journey and footprints.

Qualifications: In-depth knowledge of various social media platforms, best practices, and website analytics. Deep knowledge of Web Design, SMM, SEM and SEO with content skills. Expertise for making strategies for social media platforms, analyzing contents, posting, and reporting for Facebook, Instagram, YouTube, Linkedin and Twitter. Preferable with knowledge of Web Development, with PHP, MySQL Dreamweaver etc. Practical skills in multivariate experiments and A/B and email marketing. Understanding of Facebook Pixel and Google Tag Manager very clearly. Good working knowledge of Powerpoint, Photoshop, Illustrator.

About the Company: Macon Universal General Trading LLC, is trading and advertising company, offering services in the fields of Digital & Offset Printing, Promotional Gifts, Uniforms, Signages, Website Design, Digital Marketing, Packaging and Commercial Photography.

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