SEO Specialist will be responsible for working with clients to analyze their visibility in organic search engine results through manual review as well as the use of software and tools to provide actionable recommendations for improving performance through organic channels. The role will also be responsible for auditing clients’ websites to ensure they are optimized for both users and search engines across a spectrum of technical and content elements. The position reports to a Senior Manager of Optimized Services.

Search Engine Optimization Specialist Responsibilities: Create, implement, and analyze on-page and off-page optimization strategies to help sites rank higher in search engine results pages (SERPs). Review and analyze websites for detailed technical issues, identifying areas for improvement and change relative to SEO. Communication of findings, resolutions, and business impact of issues and opportunities to clients via conference calls and written reports/presentations. Leveraging software and tools to report on performance and identify areas of opportunity using data. Develop SEO strategies to be inclusive of technical and content changes that maximize opportunities for crawling, indexing, ranking, click-through, and conversion. Assist clients to improve the overall organic performance of their site. Responsible for advising on off-site SEO tactics and strategies as well as how they will help our clients reach their business goals and objectives. Provide guidance and consultation to clients as they make changes that range from site updates to redesigns and migrations.

Troubleshooting on technical SEO issues or algorithm updates/penalties imposed.

Search Engine Optimization Specialist Job Requirements: Must know technical SEO fundamentals and best practices. Proven SEO experience, especially in an agency setting is preferred. Analytical thinker – able to come up with detailed solutions to complex problems. Strong organizational skills that allow you to work well under pressure and competing deadlines. Experience using analytics programs for tracking and trending site statistics. Previous experience with platforms such as Google Analytics and Conductor Searchlight is preferred. Knowledge of: HTML, CSS, and other basic programming languages is necessary. Knowledge of content management systems and advanced programming is preferred. Ability to communicate complex recommendations in simple language internally and externally to clients – via phone, email, as well as in-person meetings.

Ability to edit/revise existing content. A strong writer who has command of the English language, while understanding advertising and marketing language. Quick learner – self-motivated and able to multitask on multiple projects simultaneously. Effective team player, able to work with others on collaborative projects. Knowledge of the iGaming industry (advantage). Should be available for immediate joining.

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