Marketing Manager, Randburg, Johannesburg. Our client who has a global team Headquartered in London and offices in Stockholm, Helsinki, Johannesburg, and Dhaka is currently seeking a B2B Marketing Manager to help implement plans and drive profitable growth.
Responsibilities: Maximise the acquisition of companies, using SEO, blogs, vlogs, newsletters, case studies, testimonials, reviews, video content, etc. to drive quality traffic to our site. Continually test and optimize these channels. Collaborate with sales to define and execute marketing programs to fuel pipeline growth and conversion to revenue.
Build brand awareness to grow our target customer base. Measure the impact of all initiatives, and evolve/optimize the approach to make the most of resources, driving the best possible ROI and CPA.
Experience: 3-4 years B2B and content marketing experience. Managed an external PPC agency before. Experience building through the funnel B2B marketing plans tailoring the right message to the right audience. Experience of building executing content marketing strategies across multiple mediums. Juggle several concurrent projects without breaking a sweat. Highly analytical with a structured problem-solving approach. Nice to have a Bachelor's degree, knowledge of outbound sales and lead generation Seeking an enthusiastic and creative manager who can get stuff done and knows that the only constant in a startup changes.
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