Permanent Senior Marketing Coordinator, Other, Northern Suburbs. A leading Academic Institute based in Durbanville, Cape Town, is seeking to employ a highly talented senior marketing coordinator. You will be responsible for the development and execution of marketing plans to reach targets from brand awareness to product promotion.

Responsibilities: Conduct market research to find answers about consumer requirements, habits and trends. Brainstorm and develop ideas for creative marketing campaigns. Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) Liaise with external vendors to execute promotional events and campaigns.

Collaborate with vendors and other professionals to coordinate brand awareness and marketing efforts. Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, Newsletters etc.) Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. Undertake individual tasks of a marketing plan. Brand Management, Marketing Management, Events Management, General Administration.

Requirements: Diploma or Bachelor’s degree in Marketing, communications or equivalent. Proven experience as marketing specialist or similar role (5 years or more). Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods. Demonstrable experience in marketing data analytics and tools.

Demonstrable experience in digital marketing/social media. Experience in Digital Design for Social media advertising. Experience in customer Sales & Liaison. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired. Well-organized and detail oriented. Exceptional communication and writing skills (exceptional use of written English).

Solid computer skills, including MS Office (Excel, PowerPoint and Word), marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Ad words, Word press etc.) If you have not heard from us within 48 hours, please consider your application unsuccessful

Send your application & salary requirements to: craig@personastaff.co.za