CRM Coordinator
Remuneration: negotiable Basic salary
Location: Cape Town
Type: Permanent
Job description
The CRM coordinator is responsible for supporting the CRM brand manager with the implementation of, internal data analysis ,including reporting for the annual CRM plan and strategy all duties related to the day-to-day management of CRM implementation plan. The ideal candidate will be process oriented, pay close attention to detail and have strong analytical thinking skills.
CRM campaign deliverables
• Implement, measure and optimize the annual CRM plan, supported by the brand manager, to achieve drivers, specifically ARPU targets
• Support the brand manager in the development of the annual CRM channel strategy
• Implement and manage the day to day operational aspects of CRM campaigns including:
1: Brief agencies to develop campaigns in line with objectives and review this work against objectives
2: Working with the data analyst, establish relevant target audiences in line with the objectives
3: Manage the implantation of the campaign mechanics. This may include loading of SMS campaigns, digital coding for emails campaigns or other relevant mechanics
4: Communication to SCC agents of the upcoming campaigns, ensuring understanding of the campaign details and mechanics.
5: Management of fulfillment of incentives
6: Conduct pre and post campaign analysis, including revenue, conversion and marketing ROI analysis including recommendations for improvement.
CRM channel deliverables:
• Together with the CRM brand manager, look for ideas and ways to improve tenure
• Monthly reporting of past campaigns based on campaign analysis.
• Together with the brand manager and data analyst, use internal data to identify insights which will drive improved performance and identify trends which will influence strategy
• Together with the brand manager and outbound SCC manager, look for continual ways to improve outbound dial campaigns
• Support ad-hoc requests for data, reports and analysis
• Ensure alignment of all CRM campaigns to MWEB brand.
Cross functional deliverables
• Always ensure the correct data set is passed to SCC. Track data between CRM and SCC and ensure that leads are called within agreed time period and work with assistant SCC manager to track and monitor progress over time.
• Outside of CRM campaigns, work with call centre agents to supply leads
• Work together with the churn and ops teams to improve churn targets.
• Build and maintain relationship with Internal and external stakeholders
• Test deliverables from conversions/upgrades, including the creation of test plans for marketing campaigns
Requirements
Strong proficiency in Microsoft Excel
• Strong attention to detail
• Strong written and oral communication skills, and be able to write copy when required
• Must have ability to interact with staff members at all levels
• Excellent time management skills and ability to adjust to changing project priorities in a fast-paced and deadline-driven environment
• Ability to generate actionable insightful from data collected from multiple sources
• An ability to be creative, innovative and able to successfully identify and seize opportunities as they develop within the database.
Advantageous
Marketing Degree/Diploma (or similar qualification) , with courses such as market
research, stats, financial management an advantage
• Two to three years' experience minimum within a CRM environment.
• Experience within ISP or technology environment advantageous.
• Candidate should have experience working with data

NOTE: Never make payment to any employer, person, company, contractor or agency to get hired for a Job.

Contact details: Ronel Whittle Email: ronel@adtalent.co.za