Content Marketing Manager
Join us to promote "forever" software. Robocoder Corporation is an award winning software company with patented anti-aging technology. Generated enterprise database applications have low maintenance, run like native apps on any devices, and easily adapt to changing technology and business requirements. Pressing a button on Rintagi™ can rejuvenate its applications to a modern user experience running on the latest technology and architecture, without affecting the underlying business rules and functionality.
You are both a digital marketer and an awesome story teller. You will create and distribute valuable and compelling content that attracts and engages our target audience, ultimately acquiring subscribers to Rintagi upgrades. You will educate the market on our vision and our products, through persuasive content that will inform the audiences’ point of view and generate demand for our products – ultimately raising Rintagi’s public profile and increasing brand value.
Responsibilities
Design and execute content marketing strategy that drives action
You own the content marketing strategy that focus on creating and distributing valuable and compelling content to attract, acquire, and engage our target audience. Your content will be instrumental in delivering our online customer acquisition targets.
Tell the Rintagi™ story and acquire subscribers to our brand
You are a born storyteller, an amazing writer, and understand how and when to use different mediums such as social media, blog posts, infographics, ebooks, online videos, customer interviews and case studies, etc. Your content will educate our target audience on how to solve some of the toughest problems they’re facing, building a valuable relationship with the customers and the Rintagi brand in the process.
Develop content that deliver customers through the funnel
Using online marketing tactics, you develop the customer acquisition journey from initial awareness to actually using the products; delivering the required content at different stages targeting persona and optimized for search engines.
Leverage available resources to accelerate content growth
Working with product manager, you create new content ideas and develop original content, which includes conducting research, interviewing Rintagi™ experts, and interviewing customers and external industry experts, to gather data and new insights. You will also drive even more engagement by leveraging a combination of sponsored, curated and syndicated content.
Deliver consistent voice and tone via blog and social strategies
You are an expert at using social media to find new followers, and know how to leverage a single piece of content in different forms across different channels. You’ll use this experience to deliver appropriate new insights through Rintagi’s blog and social.
Define and measure content marketing objectives
You believer in data driven measurement. You will set the Content Marketing KPIs and measure the impact of various initiatives, and provide accurate reporting to make decisions on how to prioritize future content initiatives.
Requirements
• 3+ years in a marketing content role, and relevant experience with software development
• understand SaaS and other Internet business models
• portfolio of great B2B content to show and tell
• demonstrate ability in using digital content analytics (web, email, social) to make sound decisions
• manage on-time delivery with multiple deliverables
• experience with managing external resources such as copywriters, designers, and producers
• enjoy fast moving, iterative, startup environment
• Bachelor’s degree or major in Marketing, Communications, Journalism
We are looking for someone who shares our passion, and who wants to turn work into play so we can all enjoy our days. If you believe you are one of us, please contact us today!
Remuneration commensurate with experience plus stock options.
Company: Robocoder Corporation
Location: Vancouver, British Columbia, Canada

Contact: hr@robocoder.com