Digital Marketing Specialists should compare our company’s advertising techniques and offerings with those of competing businesses. They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view our company’s ad projects and buy our products. Duties will often include the following:

Research advertising trends. Research competitors’ pricing and products. Decide on the appropriate placement of ads. Determine what content will reach customers. Develop projects to create content. Publish digital marketing content online. Implement email marketing campaigns. Measure digital traffic. Monitor social media and Google Analytics. Optimize paid advertising campaigns using SEO and other tools. Report on the growth and analytics of campaigns to stakeholders. Scale campaigns to maximize ROI.

Monitor project status and budget. Conduct market research to inform campaigns. Brainstorm and implement experiments and conversion tests.

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